An Introduction to Digital Marketing


The use of one or more forms of electronic media to help promote a product, brand or service can be defined a digital marketing. Perhaps the internet is the most used electronic media used when it comes to digital marketing

In an age where the internet has literally taken over all aspects of our lives, business people do not want to be left behind. Many businesses are now digitized as entrepreneurs seek to get the most profits from them.

People are now using the phone alongside the internet as a digital marketing tool Wireless messaging, instant messaging and other mobile apps are fat becoming important tools in marketing a business.

Other electronic channels that can be used in digital marketing include digital televisions, podcasts, radio channels and electronic billboards.

For one to be competitive in this modern market, you need to ensure that customers have access to information at any time and place they need it. With digital marketing, a customer can access any information needed by simply logging in to their phones or computer

With digital marketing, one can reach a vast number of people when compared to the traditional way of marketing. Since one does not need to employ physical marketers, you can easily save on time and cash with digital marketing.

As the customer and the entrepreneur interact almost instantly on social media, they entrepreneur can be able to learn the customer even better even though to face to face.

The public will also be helping to market your goods indirectly when they post things on your website. This can be both an advantage and disadvantage to the business depending on what the customers post. one can lose potential customers from negative reviews on their website and vice versa.

The challenges to expect.
There is always a lot of competition from similar businesses since it is very easy to use digital marketing. One will need to constantly keep up to date with new trends of trying to woo customers to their business. Marketers are challenged by the vast volumes of data trail left by a customer and they can therefore not make the right decisions with limited time.

Having digital marketing does not mean that we do away with traditional marketing. Sometimes one will still have to handle complex customer relations the traditional way .

While using digital marketing, ensure that the system you sue is dynamic so as to interact effectively with the customer.. Digital marketing is here to stay and should be embraced by all.

For further reading/watching, please visit .


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s